Retail Signage and Decor

Point of Sale (POS) signage

A point of sale sign, or point of purchase sign, alerts the customer to a particular department, product, or sale item that are of particular interest to the shopper.

POS and POP signs are generally colorful and add excitement to the sales area. Practical purpose: POP and POS signs draw the customers' attention to a particular item or area of the store.

Banners

Banners are a decor element, typically printed on canvas or vinyl that highlight an area of the store.

Banners can decorate a sales area that is too small for a department sign. Practical purpose: Banners are an easy way to give a department a particular marketing focus or a unique environment specific to the product located in that area.

Wall Mural Graphics

Wall graphics are printed elements applied to the walls of the sales area. Some common wall graphics include photomurals and custom wallpaper.

Wall graphics are a cost effective way to decorate the empty wall space in your stores. Practical purpose: Wall graphics bring continuity to the decor package, creating a brand experience for shoppers.

Checkout lights

A checkout light is a decorative light fixture that tells the shopper which checkout registers are open and which are closed.

A checkout light is an important communication tool that aids shoppers and improves the traffic flow in the frontend of the store.

Valance

Valance is a wooden or printed board placed upright along the top of a case.

Valance could be a printed piece to bring continuity to a department or could be a wood piece with a stain or clear coat finish, similar in nature to crown molding.

Aisle Directory

An aisle directory, or aisle marker, are a decorative element and a navigational tool. They display the product names shoppers find on each aisle of the store.

Aisle directories decorate an area of the store that would otherwise be boring and unused. Aisle directories help shoppers navigate the store to find the items they need.

Department Signs

A department sign communicates with the shopper to help them locate a particular category or type of product.

The department signs support the style of decor and the brand image. Department signs are important for directing shoppers toward the items on their shopping list.

Secondary Signage

These signs assist customers by guiding them through your retail space. Helping your customers find the products for which they are searching can greatly improve the shopping experience.

Secondary signage is a common and growing trend in the retail industry. Secondary signage gives your customers another means of finding products within the store's sales area. Where primary signage brings your customers to the department they are needing, secondary signage brings them to the specific products for which they are searching.