Tyler Burgess was born into a counter culture. The checkout counter culture. The family business. Life in the express lane where the retail experience was discussed around the dinner table like weather and Aunt Ruth’s meatloaf recipe. From Tyler’s perspective, the retail space is an event, not a location. It’s a live act. And Tyler believes in living. The Roots played his 30th birthday party. He was in the front row for Drew Brees’ 32 Super Bowl passes. He is committed to living the full human experience…and he engineers it into every modern retail environment he touches.